Several weeks ago Disney unveiled it's plans to construct a fully armed and operational Star Wars themed land, as part of it's Disney Land parks.
Features include:
. Star Wars land will be based on a new 'gateway' planet within the Star Wars universe (they are crafting the new cannon for commercial purposes)
. Plenty of merchandising opportunities
. Every store and restaurant will be occupied by Star Wars aliens and characters (performative labour)
. 'Season of the Force'; a commercial celebration all about Star Wars
. Some level of immersion will be involved, by including some kind of narrative that will contextualise the park (apparently a sort of staged 'new era battle'/stunt show)
. Blue Milk as a product
The early concept art is ridiculously ambitious seeming, featuring large-scale buildings with plenty vehicles and droids.
This reveal was not particularly surprising, considering the success of similar projects such as the Wizarding World of Harry Potter etc. Disney is keen to build the momentum of Star Wars, and it will be interesting to experience how they avoid dangerous saturation levels.
